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Research papers

Spreading a common tongue

Segmentation is crucial for investment prioritisation, smarter communications, meaningful innovations to capture growth. Furthermore, a holistic segmentation provides "common tongue" - a shared marketing language to be integrated and embedded in all...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Phong Huynh, Alena Rossini, Desmond Chan, Kalidas Ashok, Laurenz Koehler
Company: KANTAR TNS Malaysia
June 15, 2015
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Citation

Huynh, Rossini, Chan, Ashok and Koehler (2015a, June 15). Spreading a common tongue. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/spreading-a-common-tongue-8517


Research papers

Firecracker

We're living in an age of personalisation. Each individual has the ability to create and consume his or her own content. Media fragmentation shouldn't be a barrier for brands, it represent an opportunity to connect with consumers in their own...

Catalogue: Latin America 2015: Carnival of Insights
Author: James Conrad
Company: KANTAR TNS Malaysia
April 28, 2015
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Citation

Conrad, J. (2015a, April 28). Firecracker. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/firecracker-8382


Research papers

Innovation in customer feedback

Air France KLM and TNS will present the road taken to meet the high standards of modernity. Asking general satisfaction questions is no longer enough. After decades of satisfaction surveys, Air France KLM has finally turned a new page. Innovative...

Catalogue: Congress 2014: What Inspires?
Authors: Hans Zijlstra, Martijn van Keulen
Company: KANTAR TNS Malaysia
September 10, 2014
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Citation

Zijlstra and van Keulen (2014a, September 10). Innovation in customer feedback. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/innovation-in-customer-feedback-8344


Research papers

In search of hope

This presentation is a quest to uncover the hidden and inspire the fallen to rise like a phoenix from the ashes. Preriit Souda (ESOMAR Young Researcher Winner 2011) and Rajna Rajan (ESOMAR Young Researcher Finalist 2012) join hands to explore what...

Catalogue: Congress 2014: What Inspires?
Authors: Preriit Souda, Rajna Rajan
Company: KANTAR TNS Malaysia
September 10, 2014
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Citation

Souda and Rajan (2014a, September 10). In search of hope. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/in-search-of-hope-8343


Research papers

What do wearable devices bring to market research?

Are wearable devices like Google Glass viable alternatives to mobile handsets for market research? Our emphasis is on image capture for diary and journal studies where handsets deliver a point-of-experience advantage over other methodologies, but...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Alex Johnson
Company: KANTAR TNS Malaysia
June 17, 2014
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Citation

Johnson, A. (2014a, June 17). What do wearable devices bring to market research?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-do-wearable-devices-bring-to-market-research--8319


Research papers

Mobile behavioural analytics

We look at two themes at the heart of marketing today ? the need to work with big data and the need to better understand how and where mobile fits in. The mobile phone is central to our lives in so many different ways. The data that are generated as...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Anil Kaul, Mark Kingsbury
Company: KANTAR TNS Malaysia
June 17, 2014
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Citation

Kaul and Kingsbury (2014a, June 17). Mobile behavioural analytics. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/mobile-behavioural-analytics-8314


Research papers

Bollywood drama in the research world

The study demonstrates that the concept of Dramaturgy can be successfully applied in consumer research to explore complex phenomenon such as multiple identities and relate these with needs, aspirations and behaviour. It is an effective substitution...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Sandeep Dutta, Daisy Tanwani, Kavita Rahman Gulati
Company: KANTAR TNS Malaysia
May 13, 2014
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Citation

Dutta, Tanwani and Gulati (2014a, May 13). Bollywood drama in the research world. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/bollywood-drama-in-the-research-world


Research papers

Does facial coding generalize across cultures?

High growth Asian markets present huge opportunities for advertising and marketing industries. Self-report tools that have been validated over thousands of ads in western markets are useful, but less reliable, in Asian cultures due to the prevalence...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Namita Mediratta, Evan Kodra, Rana El Kaliouby, Pankaj Jha
Company: KANTAR TNS Malaysia
May 13, 2014
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Citation

Mediratta, Kodra, El Kaliouby and Jha (2014a, May 13). Does facial coding generalize across cultures?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/does-facial-coding-generalize-across-cultures-


Research papers

Newsflash: reaching Asia's high income earners

This is a global research focusing on mobile news consumption amongst affluent/B2B news consumers. The content can be tailor made to focus on Asia (we survey 3 Asian countries: Singapore, Australia and India) and provide comparision points to global...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Sally Wu, Rob Valsler
Company: KANTAR TNS Malaysia
May 13, 2014
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Citation

Wu and Valsler (2014a, May 13). Newsflash: reaching Asia's high income earners. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/newsflash-reaching-asia-s-high-income-earners-8141